I'm Eric Reyna, Senior Product Designer

Accessibility. Strategy. Results.
I bring them together.

I design inclusive products that solve real world problems and drive user engagement.
About Me
View Case Studies
Learn About Me

Meet Eric

A trailblazing professional with his feet planted in behavioral psychology principles, his head soaring in the creative clouds and his heart beating to serve others.
About Me

Eric strikes the perfect balance between user needs and business goals, making him an invaluable asset.

Alex Maier
President
OnWater
Case Studies

Select Projects

AI Tool, Conservation
OnWaterApp.com
iPhone mockup

TroutSpotter x OnWater

Building a Platform for Conservation, Optimizing for Conversion

~22k User Submissions

Built a platform to capture 21,900 citizen science submissions.

Read
AI Tool, Conservation
Case Study
GPS/GIS Navigation
OnWaterApp.com
iPhone mockup

OnWater

‍Designing Maps and Tools Users Can Easily Use for a Water Focused GPS App

180 x DAU

Increase of Daily Active Users YoY.

Read
GPS/GIS Navigation
Case Study
D2C E-Commerce
PerlinoHair.com
iPhone mockup

Perlino Website

Crafting a D2C Brand and e-Commerce Website for a Luxury Beauty Brand

+ 1.9 % Conv. Rate

3x'd Conversion Rate in 90 days

Read
D2C E-Commerce
Case Study
Gov-Tech
mysjtx.us
iPhone mockup

Government UX

Making civic engagement accessible.

AA

WCAG accessibility Compliance

Read
Gov-Tech
Case Study
Blogs

Design Thinking, a Blog

Zooming in on design-focused thoughts from past projects.
View all posts
Illustration
2 Minute Read

Alchemy with Symbols

Inspired to design by my faith and devotion.
Read Blog Post
UX Design
4 Minute Read

Improving e-Commerce Conversion Rates

Taking a Product Detail Page to the next level with more detailed imagery.
Read Blog Post
Branding
4 Minute Read

Mythical Branding

Branding with a unique constraint.
Read Blog Post