I'm Eric Reyna, Senior Product Designer

Accessibility. Strategy. Results.
I bring them together.

I design inclusive products that solve real world problems and drive user engagement.
End-to-end product ownership
UX Design
Brand Design
SEO Marketing
Relatively Charming
Learn About Me

Meet Eric

A creative professional with roots in behavioral psychology.
Eric Reyna
Senior UX Designer
Leading design decisions that use digital tools to build real communities.

Eric strikes the perfect balance between user needs and business goals, making him an invaluable asset.

Alex Maier
President
OnWater

His background in behavioral psychology adds a powerful layer to his work, allowing him to design not just for aesthetics, but for behavior, emotion, and impact.

Alejandra Pequeno
Senior Designer
Aethos Design Co.

Eric made a HUGE difference in the look and feel of our app and made it super easy for [developers] to take his designs and implement them in the app.

Kevin Mann
Engineering Lead
OnWater

I am so thankful for his initiative to be creative and to look ahead and around corners to solve problems I wasn’t even considering.

Audrey Classen
Partner Relationship Manager
The Colson Center
Case Studies

Select Projects

AI Fisheries Conservation
OnWater
iPhone mockup

TroutSpotter x OnWater

Building a Platform for Conservation, Optimizing for Conversion

Quick Summary:
Designing 0 → 1 for an AI powered fish conservation feature within a GPS app.

Impact

GPS/GIS Navigation
OnWaterApp.com
iPhone mockup

OnWater

‍Designing Maps and Tools Users Can Easily Use for a Water Focused GPS App

Quick Summary:
Took a product from 1 → 2 →3. Crafting a digital map and tools to help users discover and explore fishing locations.

Impact

180 x DAU

Increase of Daily Active Users YoY.

D2C E-Commerce
PerlinoHair.com
iPhone mockup

PERLINO by Priscilla Valles

Crafting a D2C Brand and e-Commerce Website for a Luxury Beauty Brand

Quick Summary:
Directed full Brand Redesign and Website Development for a D2C luxury E-commerce brand.

Impact

+ 1.9 % Conv. Rate

3x'd Conversion Rate in 90 days

Gov-Tech
mysjtx.us
iPhone mockup

City of San Juan Texas

Making civic engagement accessible.

Quick Summary:
Redesiged civic government website to be more accessible, discoverable, and maintainable.

Impact

Blogs

Design Thinking, a Blog

Zooming in on design-focused thoughts from past projects.
Branding
4 Minute Read

Mythical Branding

Branding with a unique constraint.
Read Blog Post
Illustration
2 Minute Read

Alchemy with Symbols

How I was inspired by my faith and devotion to design.
Read Blog Post
UX Design
4 Minute Read

Improving a Product Detail Page Conversion Rate

Taking a Product Detail Page to the next level with more detailed imagery.
Read Blog Post